The Literary

A bookstore, café, kitchen, and bar rolled into one third space — built for a younger, more progressive crowd who'd outgrown the usual coffee shop. The trouble was the brand hadn't caught up: social media changed fonts and colors from post to post, with no throughline to hold it together.

The refresh brought in a punchy pink alongside a highlighter green, both set to pop against a darker base palette. The real personality, though, comes from the analog details: zigzag edges that nod to old receipt paper, notebook-style rule lines running under text, even a library due-date stamp box worked into the menu design. Ripped-paper textures and handwritten marginalia round it out, giving the whole identity a lived-in, flipped-through feel. The logo got the same treatment: refined and simplified without losing that hands-on character.