Espresso Royale Cafes

starting with building their color and type system from the ground up. The previous brand leaned dark and disconnected — maroons, browns, and a mix of collegiate and typewriter fonts that felt dated. The new direction is fresh and modern, designed to feel like the cafe of today.

That foundation carries through everything since: new drink drop campaigns, drive-thru signage, A-frame promos, social media, and TV ads. Each touchpoint pushes the same updated feel, keeping the brand consistent across a lot of ground.